We would like to design a website that showcased beautiful LAUFEN production and made listings easier to navigate.
We're always thinking about the user and after a strategic phase to establish user personas and pathways, our information architects mapped out a website that ensured customers had clear pathways to meet their needs, and was easy to use across all devices.
We took as a basis the understanding that Swiss design unites two major design trends: emotional Italian design from the south and the northern tradition of design precision and clarity. We try to demonstrate that LAUFEN isn't just selling bathroom items - they are enabling a lifestyle. Our design team took this notion to heart, crafting a clean, modern and clever layout.